1. Brainstorm 5 Top Keywords
2. Make the Domain Unique
3. Only Choose Dot-Com Available Domains
4. Make it Easy to Type
5. Make it Easy to Remember
6. Keep the Name as Short as Possible
7. Avoid Copyright Infringement
8. Create and Fulfill Expectations
9. Set Yourself Apart with a Brand
10. Reject Hyphens and Numbers
11. Don’t Follow the Latest Trends
12. Use an Ajax Domain Selection Tool